One of the worst nightmares of having a small business is not being able to pay the business expenses. One way to retain your business is finding a partner to invest in your business with a Generational Equity. A partner can take up some of the slack for your business. You still have your business, but you don’t have all the pressure of keeping your business afloat alone. The new partner can bring new ideas to save your business and expand the business to keep it profitable for years to come. Sharing your family business with an outsider is a difficult decision, but it’s better than letting the 20 year old family grocery store or restaurant fold. If you want to you can buy back your business after the economy stabilizes and your business is showing a profit